You need the confidence to pursue your financial life to manage your goals. By creating a customized plan, our advisors can tailor the appropriate strategies that fit your vision and financial objectives when transitioning to the next exciting stage of your life.At Russell Financial Advisors, our advisors walk you through a step-by-step financial planning process to help you make informed financial decisions. This includes:

  • Setting targets that are customized to provide the appropriate allocation of return and risk correlation
  • Identifying an appropriate amount of risk for your comfort level that also addresses unique financial goals
  • Recommending investment portfolios that suit your needs and constraints

One of our core financial beliefs is that no plan should ever be static, so no matter how your story unfolds, your financial plan will always be in sync with your needs. We work with you to make adjustments and real-time updates to your financial plan as we go because life is always evolving.

It’s vital that the same careful planning and diligence that led to your career path and financial achievements are also used to pursue and preserve your wealth. We work with you to design, implement, and monitor an investment strategy that reflects your unique financial goals and tolerance for risk.

Our investment management approach combines traditional asset allocation with an appropriate assessment of potential risk. We aim to maximize after-tax return for every level of risk.

We use a disciplined process of diversification and rebalancing to ensure a timely and appropriate reaction to market changes with the objective to create an optimal portfolio. Our goal of rebalancing is always to minimize risk and maximize return.


Asset allocation does not ensure a profit or protect against a loss.

There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio.

Diversification does not protect against market risk.

Rebalancing a portfolio may cause investors to incur tax liabilities and/or transaction costs and does not assure a profit or protect against a loss.

During your career or building your business, creating a solid retirement plan can weigh on your mind — it’s what many of us work toward. It’s a significant time of transition that can seem overwhelming and daunting at times from planning to retiring.

We help make sense of it all and prepare you before and during retirement.

To manage accumulation and distribution strategies while mitigating taxes, we work with you to:

  • Analyze income sources such as company retirement plans, individual retirement accounts (IRAs), taxable savings and investment accounts and Social Security
  • Formulate lifetime income strategies aimed at maximizing benefits from income sources
  • Provide quotes on supplemental plans and connect you to the appropriate insurance
Your children and grandchildren may still be pondering what they want to be when they grow up, but it’s never too early to plan for their futures. Whether your children will go to your alma mater or attend another university, you can give them choices by planning now.  From traditional savings plans to tax-favored college savings plans and custodial accounts including prepaid tuition programs, education IRAs, and 529 Plans, there are many ways to fund a college education.We offer objective advice and guidance combined with suitable investment choices. We can offer strategies designed with the objective to keep you ahead of the rising costs of education and ensure your family the education they deserve.
You have worked meticulously to create your wealth today for your family tomorrow. Yet wealth transfer to future generations is complex and requires careful planning, experience, and considerations.

Our estate planning strategies focus on your goals and values to establish what matters most to you, and what you want your legacy to be. We capture and transfer family traditions and values with the objective to preserve your current wealth for future generations.

We play a trusted role in providing order to financials, creating tax-planning strategies, simplifying estate settlements, and guiding families and heirs. We can also review the titling of financial accounts, discuss goals for the asset disposition, and plan legacies.

Protecting yourself, loved ones, your home or business against unexpected events involves careful planning. Closing the gap on potential risks can be tricky without a comprehensive plan and process that gauges all potential risk factors.

Risk is more than just volatility. How you act during periods of market pressures can significantly impact your investment success. That’s why we build strategies to help you make the appropriate decisions at the most difficult times.

Risk analysis is an essential part of our ongoing financial program. We continuously identify and analyze all risk factors, and make objective recommendations that should give you confidence.